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About Taneira

Celebrating Indian culture through exquisite handcrafted sarees and ethnic wear.

Taneira, launched in 2017 by Titan Company Ltd, offers a curated collection of traditional Indian textiles, including sarees, kurtas, and dress materials, crafted from pure and natural fabrics. The brand emphasizes quality, authenticity, and sustainability, showcasing handwoven fabrics and artisanal techniques from over 100 diverse textile clusters across India. Taneira aims to provide a seamless shopping experience with user-friendly navigation and detailed product descriptions, appealing to women seeking elegant and culturally rich attire. The name 'Taneira' is derived from 'Tan' meaning body and 'Eira', the Sanskrit name for Goddess Saraswati, symbolizing knowledge, art, and craft. The brand operates both online and through uniquely designed stores across major cities in India, focusing on product storytelling and sharing the rich heritage and authenticity of each product with consumers. Taneira also supports skilled weavers and artisans through initiatives like 'Weavershalas', aiming to create sustainable livelihoods and improve their ecosystem with better infrastructure and medical care. The first of these Weavershalas have been set up in Varanasi, Champa, Coimbatore, Phulia, and Baruipur, with plans to expand to other parts of the country. Taneira's product range includes Maheshwari sarees, Banarasi sarees, festive sarees, and silk sarees, catering to various occasions from weddings to daily wear. The brand's commitment to preserving traditional art forms and promoting Indian craftsmanship is evident in its offerings and initiatives.